![]() We have evolved our family of members beyond propulsion scientists and jet manufacturers, while making their spirit of big thinking and the continual striving for better and greater a core part of who we are. We are born from jets and jet engines makers, although rather than focusing on how to break barriers of sound, we are focused on creating sound financial lives for our members. 16 General Electric Credit Union jobs available on. We crafted a new brand message and integrated the jet pride into the new branch experience. We explored both a refresh of the jet icon-which GECU chose to implement-and considerations for other directions to pursue. While the jet logo could be confused with a travel offering, in the communities that GECU served it could also be seen as a badge of pride and connection to the roots of the community. A factory that was originally owned by the Wright Brothers, and where during WWII engines were manufactured for the F-86A fighter jet. GECU had expanded well beyond being a credit union for the local manufacturing plant employees.
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